The New Face of the Euro (ECB, 2013, 2 min. 29 sec. ). The short video is introducing the new face of Europa on the euro banknotes of the new issue.
Portraits have traditionally been used on banknotes all over the world. Research has shown that people tend to recognise faces easily. That’s why a portrait of Europa, a figure from Greek mythology and the origin of the name of our continent, was chosen to be included in the watermark and the hologram of the second series of euro banknotes – the Europa series.